Education is a fundamental right that builds the capability of development and prosperity among the member of society but it is regret to state that millions of children are still excluded from this basic capability in Pakistan. The present study examined the parents’ attitude towards children education in Southern Punjab, Pakistan. Quantitative methodology was used; interview schedule with 975 participants (household heads). The study was done in the 3 districts (i) Multan, (ii) Bahawalpur and (iii) Dera Ghazi Khan of South Punjab by using the multi-stage sampling. The current study found that majority 4.2236, (1.05362) of the household heads did “Disagree” that education is necessary for both their sons’ and daughters’; Majority 4.1590, (.96145) of the respondents did “Disagree” that educating the girls will be beneficiary for their household; majority 3.9169 (1.10639) of the respondents did “Disagree” that the families give equal weight to male and female education; majority 3.5303 (1.29478) of the respondents did “Disagree” that involvement of children in the labor market is more beneficial than their education; majority 3.1118 (1.30188) of the respondents were “Neutral” that educated girls become deviant; majority 3.0831 (.76919) of the respondents were “Neutral” that girls should have to get religious education as well as school education and majority 3.0195 (1.04941) of the respondents were “Neutral” that daughters should have to stay at home to look after the family. The results overall showed the lack of educational interest of the parents towards their children education and gendered attitude as well. It is suggested that the government should have start the awareness campaigns at Union Council level for ensuring the enrolment of children in the school without discrimination and introduced the new cultural trends in the society. Parents should have to sensitize to keep away the dogmatic cultural believes and provide education without the gender discrimination.